TFI Lodestar

We have a long-term relationship with Lodestar and helped them build a dynamic new brand following their merger with the TFI Group. Their guiding star icon was developed into a strong and dynamic graphic which anchors their name and logotype. A fresh colour palette enables them to cut through the marketing noise and communicate with confidence and honesty.

We developed a suite of supporting icons as well as stationery, full brand guidelines and a series of templates. We also built their website, using a dynamic grid to convey the full range of live experiences within their portfolio.

Their bold approach has helped them stay at the forefront of the events industry, with strong growth, an expanded client base and increased revenues since their re-launch.